Wednesday, 6 July 2011


With a how-to feature on ASOS, being caught wearing these ensembles in East London or otherwise will surely make you the laughing stock amongst the real trendies. 'Try-hards' will be spotted a mile off wearing brightly coloured clothes to appear to be down with the cool kids. The pitfalls are usually, the wrong brands (or worse still poor imitations), fits and combinations. Clarity and purpose is what the East London Fashionistos claim they use to stock their wardrobe unlike the ASOS dress by numbers clan, who I think will miss out on the point. This code of dress, to my understanding was originally anti-trend; a personal plight to stand out from the west end fashionisto family who purposely dress on trend, however it appeared to be such a good idea many people cottoned on making it a trend of the area and thus we have the imitators, and a how to guide for others interested.

I must say the "Summer beanies" (a wolly hat for warm weather, wtf!?!), although rather ridiculous when the sun is shining, and when wearing shorts and tees, on a fixed gear bike, are lovely. Especially when "worn further back on the head" as ASOS advises, (excuse this Internet The uniform coloured sweats are nice, not sure about the colours, personally I prefer a muted palette.

More misinformation (or bad taste, probably a combination of both) in the form of nods to "killer kicks" for the summer being fad inspired "old school high tops", which were not nice in the 80's and certainly aren't nice now, and even worse still, drop crotch shorts worn over cycling leggings for a 'serious style statement' make this feature Cringe worthy. (This may be one for Failblog).

These styles have even reached as far as Philadelphia where I am currently posting from, South Street and the surrounding area seems to be the equivalent of Shoreditch/Dalston. What a small world...

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