Tuesday, 23 August 2011

Knock On Wood

Wood Wood are going from strength to strength. To be honest I wasn't the biggest fan of the brand two seasons ago but now they are really doing it for me. The Danish menswear company is becoming a real international force. The now and the future of menswear lies in Europe. With brands such as Wood Wood using the cuts and silhouettes popular in the past to build their future, with busy prints details and a modern minimalism flowing through many of their lines, only pricing and a lack of coverage in terms of distribution and press could keep this brand from being on the lips of well dressed men from London to NY to Berlin and beyond. Keep an eye on WoodWood.

Similarly, Albam, Garbstore, Gitman Bros 3.1 Philip Lim, Norse, SoullandFolk and the neeeeeew (reinvention of) Ben Sherman are making waves in menswear- simultaneously clean, contemporary and classic!

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